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Pimp my Tuk Tuk Challenge 2015 - Sri Lanka

New Delhi, 16 September 2015 : - Amadeus, the leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry has announced its participation in the "Pimp My Tuk Tuk" Challenge 2015 to Sri Lanka to raise funds for rural empowerment.

The "Pimp my Tuk Tuk' challenge that combines tourism with charity will witness participation of 40 corporate leaders travelling 1200 kilometres across the Sri Lankan country side on 20 custom designed Tuks Tuks for a week in September 2015. Simon Akeroyd, Vice President, Corporate Strategy and New Business will be representing Amadeus as one of the tuk tuk drivers on the challenge.

Mr Dennis Fonseka, Country Manager, Sri Lanka and Maldives, Amadeus shared, "At Amadeus we strongly believe in giving back to the society. The 'Pimp my tuk-tuk challenge' 2015- Sri Lanka gives us a perfect opportunity to blend travel with our beliefs for the community. I would also like to take this opportunity to applaud the efforts of Simon Akeroyd, who is contributing to this endeavour not only with money but his precious time as well to make a difference in the lives of people."
The tuk tuk drivers at the PMTT Challenge in Sri Lanka represent a diverse group of people from different walks of life. Among them are managing directors, former CEOs, international money brokers, investment consultants, managers, directors as well as entrepreneurs.

The funds raised from the challenge will be contributed to the Foundation of Goodness in Sri Lanka thereby empowering the less privileged rural communities in Sri Lanka, to bridge the gap between the rural and urban sectors. While contributions made to the 'Food from the Heart' of Singapore will be channelized in food distribution programme for the underprivileged. In addition to the above during the challenge the Tuk Tuks will also be collecting donations of clothing, school and sports equipment to distribute locally at schools along the way.

Notes to editors

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).

The Amadeus group employs around 12,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.

The group operates a transaction-based business model. For the year ended December 31, 2014 the company reported revenues of €3,417.7million and EBITDA of €1,306.0 million.

Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.

To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.

Contact details:
Ritu Bararia
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e-mail: rib@bird.in

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