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Introducing a brand new solution for selling destination content – Amadeus Activities & Entertainment

New Delhi, September 25, 2009: Amadeus, a global leader in technology for the travel and tourism industry, today announced the launch of the Amadeus Activities & Entertainment solution. This new feature available through a Smart Tab in the Amadeus Selling Platform will enable travel agents and their customers to access local content, like concert and sport tickets, site seeing tours, city passes, different types of city transfers, local weather, ground transportation and travel extras meant for people to complete their total travel experience. The solution allows you to access content from over 400 destinations globally including cities in India like Delhi, Mumbai & Chennai, from a single source. Travelers can also access this solution through the Amadeus CheckMyTrip website (www.checkmytrip.com). Amadeus CheckMyTrip is a user-friendly travel information website from where travelers can access their travel details and find information related to their trip, online.

Ankur Bhatia, Managing Director, Amadeus India, said: "Amadeus India brings significant benefits to travel consultants by providing them with key tools that can help deliver superior service to their clients. This platform will help travel agents gain competitive edge by offering enhanced services to their clients beyond the routine price and route differentiation. Additionally, this feature will enable agents in earning commissions at point-of-sale."

With this new product Amadeus India offers a more intelligent approach to streamline the travelers' itinerary as it allows agents to communicate all information on a destination to the travelers, in a highly cost-effective way. The Amadeus Activities & Entertainment solution will provide information more efficiently on event tickets, Airport services, as well as tours and activities available at the destinations. General tourist information, top sights, local weather forecast, restaurant reviews, nightlife hotspots, promotions, special offers will also be accessible through the travel agent´s desktop enabling them to provide enhanced consultation to the end customer.

The key features of the Amadeus Activities & Entertainment solution include context driven display, Shopping cart, Google free text search, Easy results filtering, Currency and language selection (English, Spanish, German, French), Lowest price guarantee, Real time availability, Reliable suppliers, Flexible payment, Net rate and Retail price, Access to online reporting, Simple white label for online agencies,PNR integration.

Notes to editors

About Amadeus India

Amadeus India is the leader in technology and distribution solutions for the travel and tourism industry with a quality benchmark of being an ISO 9001:2008 company. With more than 53% market share in the Indian subcontinent, providing complete IT enabled services for the travel and tourism industry. Amadeus India is the market leader with more than 19,500 terminal installations, 9,052 agencies online in 248 cities across the region. Of the total GDS installations in the subcontinent, Amadeus is the clear market leader. Since it started operations in 1994, the company has established 40 offices including country offices in Colombo, Dhaka and Kathmandu.

More information about, visit the Amadeus India website: www.amadeus.in


Contact details:

Amadeus India
Corporate Communications                
Ms. Ritu Bararia    
Tel: +91 11 30613300
Fax: +91 124 4610667    
Email: rbararia@amadeus.co.in

Virgin Atlantic
Press Office
Tel: +91 0124 4693030, 1800-102-3000
Email: marketing.india@fly.virgin.com

Six Degrees Public Relations
Supriya Gupta/ Vilsha Kapoor               
Tel: +91 9899 55 2515/+91 9910 05 0066
Email: supriyag@sixdegreespr.co.in/ vilshak@sixdegreespr.co.in

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