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Asiana Airlines signs MOU for Amadeus' Altéa solution

New Delhi, March 22, 2010: Asiana Airlines and Amadeus, a leading technology partner and transaction processor for the global travel and tourism industry,  today announced the signing of a Memorandum Of Understanding (MOU) to commence detailed evaluation of the Amadeus Altéa Customer Management System (CMS).

Speaking at the occasion, Rakesh Bansal, CEO, Amadeus India said "Amadeus Altéa CMS is the technological base for the Star Allaince common IT platform. We are delighted with Asiana's decision to evaluate this new age solution as, once implemented, it will assist them in adopting the Star Alliance with much ease. Once evaluated and implemented, Asiana Airlines will join many of the world's leading carriers who have already adopted Altéa solution, recognised as an industry-standard for airline customer management. Altéa implementation will significantly benefit Asiana in increasing their efficiency and customer service consistency."
Under this MOU, Asiana will set the timelines for their assessment and planning for the future implementation of Altéa. Once implemented, the Altéa solution will manage all reservation, inventory and departure control processes for Asiana, delivering a fully integrated Customer Management System.

Kwang Hee Ryu, Executive Vice President, Asiana Airlines, Commercial Passenger, said "Asiana prides itself in providing the highest levels of customer service during the travel experience, from booking and check-in, through to our in-flight and post-flight services. As a Star Alliance member, adopting the complete Altéa solution is a logical decision to guarantee we maintain our competitive edge while also having a positive impact on our bottom line. The automation of inventory control, check-in and departure will allow us to deploy our resources in more value-added areas."

With Altéa Reservation, Asiana will be assured of a seamless reservation service across all sales channels through the unique sharing of reservation services between Asiana and travel agencies. Altéa Inventory streamlines Asiana's flight schedule management and allows for the timely introduction of new products. Altéa Departure Control has been designed to automate all airport processes, from check-in to irregularity handling.

"We are delighted that Asiana Airlines has elected to proceed with a detailed analysis of Altea, the technological base for the Star Alliance Common IT Platform. As more of our members opt for this solution, our ability to greatly improve time to market, reduce costs of ongoing development work and enable a seamless service offering across our global network will be enhanced," commented Justin Erbacci, Vice President Information Technology,
Star Alliance
.

ore than 90 airlines have chosen to adopt the full Amadeus Altéa CMS solution, of which 13 are Star Alliance member carriers, including Lufthansa and Singapore Airlines.Asiana was recognised for its outstanding performance by ATW in 2009 with the ATW "Airline of the Year Award". Skytrax also chose Asiana as a 5-star Airline for 2 consecutive years. Asiana operates a modern fleet of 73 aircraft, covering 65 destinations in 20 countries.


Notes to editors

About Amadeus India
Amadeus is the chosen technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers).

Amadeus operates under a transaction-based business model that offers IT solutions to virtually all players in the travel industry. 

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus India Private Limited was established in 1994 and is ISO 9001:2008 certified. Amadeus India's head office is located in New Delhi, with a wide network of 40 branch offices providing support to travel agents across the Indian sub-continent. Amadeus India offers agents access to more than 95% of scheduled airline seats as well as hotel rooms, insurance packages, car hire and other travel services worldwide. Amadeus' distribution system is preferred by travel agents in 172 cities across India, with over 28,676 terminal installations in more than 9,050 travel agencies.

More information about, visit the Amadeus India website: www.amadeus.in

About Asiana Airlines
Asiana Airlines started operations in December 1988. Its parent company is the KUMHOASIANA Group, a well-known Korean corporation that has grown from a small transport company owning two taxicabs in 1946 to a major force in bus transportation and the manufacturing of tires and synthetic rubber. The group now consists of 47 companies, including leisure and construction companies. Asiana is a member of Star Alliance and currently operates a modern fleet of 73 aircraft. Asiana serves 20 countries covering 65 destinations.  Asiana is the first Korean carrier to receive the ATW Airline of the Year Award in 2009 and has also been chosen as a 5-star Airline for 2 consecutive years by Skytrax.

About Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller.  Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Brussels Airlines, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, and TAM have been announced as future members. Overall, the Star Alliance network offers 19,700 daily flights to 1,077 airports in 175 countries

Contact details:

Amadeus India
Corporate Communications                
Ms. Ritu Bararia    
Tel: +91 11 30613300
Fax: +91 124 4610667    
Email:rbararia@amadeus.co.in

Six Degrees Public Relations
Gayatri Doda/Meghna Prabhu             
Tel. +91 98730 69083/91 9871412622
Email: gayatrid@sixdegreespr.co.in/ meghnap@sixdegreespr.co.in


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