Amadeus Power Breakfast Survey Findings Reveal Travel Agents' Top Concerns
Travel agents in Hong Kong and Philippines focus on targeting new businesses while Japanese agents want to improve efficiency
New Delhi, January 8, 2010: According to recent surveys conducted at Amadeus' Power Breakfast events held across Asia Pacific, the key concerns faced by travel agents are the competition from online travel agents, the general travel downturn, and ways to generate more revenue in 2010.
"Each market has its own unique characteristic and corresponding challenges for our partners. Some of the challenges may remain the same, however the strategy and response to those challenges differ from market to market. Amadeus recognises the need to understand these differences and provide customised tools and solutions assisting our travel agency partners to address their unique issues. We are committed to helping the travel agency community to make changes that will improve their bottom line, especially at this crucial juncture of market recovery," said Ankur Bhatia, Managing Director, Amadeus India.
The majority of respondents from Hong Kong and the Philippines felt that the competition from online travel agents was the most pressing issue. The respondents from Japan see the general downturn in travel as their key challenge.
"In order to differentiate their businesses from competitors and increase repeat business from their customers, travel agents can harness the power of technology. Amadeus' technology solutions help our partner agencies to operate at optimum efficiency, so the agents themselves can focus on providing expert advice and personalised service," Ankur, further added.
Travel Agents from Hong Kong and the Philippines had different views from Japanese agents on the strategies that would be most effective to overcome these challenges in their respective markets. The majority of respondents from Hong Kong and the Philippines indicated that widening their target groups to generate business and adopting new technology would be critical in revenue and profit generation. On the other hand, most travel agents in Japan are exploring ways to implement cost cutting measures such as streamlining resources, work processes and operational expenses to best maximise profits. It is interesting to note that these two tactics cited by travel agents in Japan scored the lowest responses amongst agents in Hong Kong and the Philippines.
Amadeus invests more in research and development than any other company in the industry and develops solutions that target the specific needs of travel agents. For example, Amadeus developed the Amadeus Agency Internet Engine (AAIE) to enable travel agencies of all sizes to quickly and easily build an effective website, allowing travel searches and bookings online. By establishing an online presence travel agencies make it more convenient for customers to reach them. The majority of travel agents who participated in the Power Breakfast surveys highlighted that Amadeus' strong reputation for providing innovative solutions was the key deciding factor in their selection of a technology partner.
In the same survey, respondents also identified customer loyalty as a critical factor in reviving business in the travel industry.
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