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Asiana Airlines transforms its Passenger Service System (PSS) with Amadeus' next generation Altéa suite

Asiana Airlines is the 17th Star Alliance member to adopt Altéa, the Star Alliance Common IT Platform

New Delhi, India, 10 October 2011: Asiana Airlines, winner of Skytrax's 2010 airline of the year, recently announced that it will implement the Amadeus Altéa Customer Management Solution to manage its domestic and international reservations, inventory and departure control operations. Asiana is the latest airline to adopt Amadeus Altéa, the ground-breaking passenger service system from Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry.

During the signing ceremony in Seoul , which was attended by Kwang Hee Ryu, EVP Commercial-Passenger of Asiana Airlines as well as David Brett, President of Amadeus Asia Pacific and Julia Sattel, Vice President of Airline IT, Amadeus, Asiana Airlines revealed that the agreement will transform Asiana's passenger service system, driving enhanced customer service and more efficient business operations. Asiana's migration to the Amadeus Altéa Customer Management Solution is due for completion by 2013

Kwang Hee Ryu, EVP, Commercial-Passenger Asiana Airlines said of the new agreement, "We have been studying our passenger service system requirements over the last few years and determined that the Altéa suite was the perfect solution to meet our future needs. Altéa offers an impressive range of functions that will allow us to enhance our passenger management processes and respond more efficiently to customer needs whilst also enabling closer integration with other Star Alliance members on the Altéa platform."

David Brett, President, Amadeus Asia Pacific said, "We recognise Asiana's commitment to customer service excellence and are confident Altéa will help the airline enhance its operational efficiency. Selecting the Star Alliance Common IT Platform will enable Asiana to have better integration with its partner airlines, the ability to offer superior customer service while reducing operational cost."

Brett added, "Asiana Airline's decision to implement Altéa, underpins the success of Amadeus as a technology provider to airlines in the Asia Pacific region." 

Justin Erbacci, Vice President Information Technology at Star Alliance said, "With Asiana Airlines we welcome a further Asian member carrier to the Star Alliance Common IT Platform. Following implementation, the airline will enhance the exchange of passenger, flight and other pertinent data and thereby improve the customer experience across the Star Alliance Network."

Rakesh Bansal, CEO, Amadeus India, commented on the agreement, "We are extremely proud to have partnered with Asiana Airlines. Amadeus Altea Suite is a ground breaking passenger service system, which will provide an integrated platform to Asiana Airlines to effectively manage their reservations, inventory and departure control operations. This will further streamline their passenger service system, thereby enhancing customer service for hassle free operations. This agreement between Asiana Airlines and Amadeus further highlights Amadeus' strength as the leading travel technology provider to airlines."

Over 372 million passengers travelled on airlines using Amadeus Altéa in 2010. There are now over 110 airlines contracted for Amadeus Altéa, with over 95 having been migrated. Asiana joins 16 other Star Alliance members using Altéa, including ANA and THAI who have recently selected Altéa, the Star Alliance Common IT Platform.

Asiana Airlines is already a customer of Amadeus e-commerce solutions using Amadeus to power its website booking engine.

Notes to editors

About Asiana Airlines
Asiana was named the "Airline of the Year" at the Skytrax 2010 World Airline Awards in recognition of its outstanding performance. In 2009 it also received the ATW "Airline of the Year Award". Asiana operates a modern fleet of 72 aircraft, covering 68 destinations in 22 countries.

About Amadeus India
Amadeus is the chosen technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Amadeus operates under a transaction-based business model that offers IT solutions to virtually all players in the travel industry. 

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus India Private Limited was established in 1994 and is ISO 9001:2008 certified. Amadeus India's head office is located in New Delhi, with a wide network of 40 branch offices providing support to travel agents across the Indian sub-continent. Amadeus India offers agents access to more than 95% of scheduled airline seats as well as hotel rooms, insurance packages, car hire and other travel services worldwide. Amadeus' distribution system is preferred by travel agents in 217 cities across India as well as in Bangladesh, Nepal and Colombo with over 42,000 terminal installations in more than 13,000 travel agencies.

To find out more about Amadeus please visit: www.amadeus.co.in

To visit the Amadeus Investor Relations centre please visit: www.investors.amadeus.com

About the Star Alliance Common IT Platform:
The Star Alliance Common IT Platform (CITP) is a strategic programme, focused on the effort to better serve the customer, markedly lower IT costs and significantly increase the speed of delivering new products to market. Once implemented, it will enable participating member airlines to improve customer services and enhance operational capabilities. It is based on Amadeus' pioneering new-generation Customer Management Solution portfolio which consists of Altéa Reservation, Altéa Inventory and Altéa Departure Control solutions. The project was launched in 2005 with the following Star Alliance member airlines now participating in CITP: Adria Airways, Aegean Airlines, Austrian, ANA, Asiana Airlines, Blue1, Croatia Airlines, EGPYTAIR, LOT, Lufthansa, SAS, Singapore Airlines, South African Airways, Spanair, TAP Portugal, TAM and THAI.

Contact details:

Amadeus India
Corporate Communications                
Ms. Ritu Bararia    
Tel: +91 11 30613300
Fax: +91 124 4610667    
Email:rbararia@amadeus.co.in

Six Degrees Public Relations
Neha Vij              
Tel.+ 91 9810408014
Email: nehav@sixdegreespr.co.in


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