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Amadeus and Cathay Pacific sign new extensive content agreement for travel agents

New Delhi, October 21, 2010:Amadeus, the leading travel technology provider and transaction processor for the global travel and tourism industry, has signed an extensive long-term content agreement with the Cathay Pacific Group, which offers Amadeus agents, access to a comprehensive range of Cathay Pacific and Dragonair fares, schedules and availability.
Mr. Clarence Tai, General Manager Sales & Distribution, Cathay Pacific said, "Travel agencies remain a key sales channel for Cathay Pacific and it is critical that our travel agency partners have access to a broad range of fare products of Cathay Pacific and Dragonair. Amadeus is an important distribution channel for us, enabling true global coverage. We are pleased to announce this new agreement as we enhance our distribution relationship with Amadeus".

The new agreement offers Amadeus subscribers in Asia access to the same level of fares, availability and functionality – and under the same conditions – as any other travel agent content channel. Outside Asia, Cathay Pacific and Dragonair have increased their content guarantee to Amadeus to include all fares, availability and functionality – again, under the same conditions – as the airlines distribute through its own website, call centre and other travel agency content access channels.

Mr. Rakesh Bansal, CEO, Amadeus India said, "It has been our endeavor and highest priority at Amadeus to offer full content access and the widest scope of integrated content to our partners. We have been focused towards securing long-term full content partnerships with leading carriers such as Cathay Pacific, providing continued stability in the travel distribution marketplace. Under the renewed agreement, Amadeus agents now have access to all Cathay Pacific and Dragonair content globally."

In addition to distributing Cathay Pacific's content globally, Amadeus provides the e-Commerce technology that powers the cathaypacific.com website, enabling the airline's customers to shop, book and manage their travel online. Cathay Pacific and Dragonair are also in the process of implementing the Amadeus Altéa Customer Management System, which will manage reservations, inventory and departure control from late 2011.

Notes to editors

About Cathay Pacific

Cathay Pacific Airways is a Hong Kong-based airline with a fleet of 128 wide-body aircraft offering scheduled passenger and cargo services to some 120 destinations in Asia, North America, Australia, Europe and Africa. The company is a member of the Swire group and is a public company listed on the Hong Kong Stock Exchange. Dragonair is a wholly owned subsidiary and Cathay Pacific also has a 60% stake in AHK Air Hong Kong Ltd, an all-cargo carrier operating regional express freight services.

Cathay Pacific has made substantial investments to develop Hong Kong as one of the world's leading global transportation hubs. The airline is a founder member of the oneworld global alliance.

About Amadeus India

Amadeus is the chosen technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Amadeus operates under a transaction-based business model that offers IT solutions to virtually all players in the travel industry. 

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus India Private Limited was established in 1994 and is ISO 9001:2008 certified. Amadeus India's head office is located in New Delhi, with a wide network of 40 branch offices providing support to travel agents across the Indian sub-continent. Amadeus India offers agents access to more than 95% of scheduled airline seats as well as hotel rooms, insurance packages, car hire and other travel services worldwide. Amadeus' distribution system is preferred by travel agents in 200 cities across India including in Bangladesh, Nepal and Colombo with over 42,000 terminal installations in more than 13,000 travel agencies

More information about, visit the Amadeus India website: www.amadeus.in

Contact details:

Amadeus India
Corporate Communications                
Ms. Ritu Bararia    
Tel: +91 11 30613300
Fax: +91 124 4610667    
Email:rbararia@amadeus.co.in

Six Degrees Public Relations
Neha Vij              
Tel.+ 91 9810408014
Email: nehav@sixdegreespr.co.in

Stuti Singh
Tel: +91 9717269625
e-mail: stutis@sixdegreespr.co.in


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