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Amadeus Mobile Traveller chosen by Chan Brothers Singapore

Leading Singapore based travel agency; Chan Brothers is the first to select Amadeus Mobile Traveller in Asia Pacific

Bangkok, Thailand, 16 July 2012: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announces the selection of Amadeus Mobile Traveller by Chan Brothers Travel, one of the largest leisure travel agencies in Singapore. The solution will provide the travel agency with a fully integrated and complete mobile application supporting pre-trip, in-trip and post-trip travel needs.

Mobile technology is transforming the future of air travel. Global smartphone subscriptions stood at 6 billion at the end of 2011 and are estimated to reach approximately 7 billion by 2015, with 65% of those users in Asia. In Singapore, the mobile penetration rate stood at 149.6% at the end of 2011, making the city-state one of the highest in mobile phone ownership in Asia.

That is why Amadeus has created a mobile application that helps travel agencies in the region capitalise on this emerging saturation.

Amadeus Mobile Traveller is a white label, mobile application designed for travel agencies in Asia Pacific that will allow travellers to:

  • plan and book trips;
  • check itinerary and flight status;
  • synchronise with their calendars;
  • access destination information; and
  • through social media integration, share their experiences on-the-go from their smartphones.

Anthony Chan, Group Managing Director and CEO, Chan Brothers Travel said, "As the global smartphone market continues to expand rapidly, mobile technology has and will continue to have a profound impact on the travel cycle. Our partnership with Amadeus allows us to address the needs of our customers and stay one step ahead of the trend curve. Amadeus Mobile Traveller gives our customers access to a much needed mobile platform where they can seamlessly search, book and travel with ease right from their iPhone or Android supported mobile devices."

Travel agencies will open a new sales channel with Amadeus Mobile Traveller, enabling travellers to easily book their trips anywhere and anytime. The mobile application will allow travel professionals like Chan Brothers to continuously interact with their customers throughout the full travel life cycle to enhance customer servicing and alleviate travel pain points for travellers quickly and seamlessly.

The application will also allow Chan Brothers to offer its full range of services through the new mobile channel, streamlining operations and reducing costs and time savings for both the traveller and Chan Brothers agents.

David Brett, President Amadeus Asia Pacific said, "Amadeus is committed to providing leading technology solutions for the travel industry in APAC, and Chan Brother's choice of Amadeus Mobile Traveller comes as a result of our investment in the development of next generation solutions which meet the needs of our travel partners in the region. As the mobile space continues to evolve, Amadeus remains at the forefront of the mobile revolution, providing our customers with new and innovative solutions not only allowing them to keep pace with this emerging trend, but giving them a competitive edge."

Bruno des Fontaines, Vice President, Customer Solutions, Amadeus Asia Pacific added, "We are proud to provide Amadeus Mobile Traveller to Chan Brothers who share our future vision and spirit of experimentation and innovation. Our goal is to help our customers grow their business in line with changing traveller needs and at the same time deliver a seamless travel experience to end-travellers."

Chan Brothers is one of Singapore's leading travel companies offering the widest choice of destinations. Catering to all ages and budgets, Chan Brothers continues to stride ahead with its reliability, innovation and entrepreneurial spirit. With a finger always on the pulse on the evolving travel industry in Singapore and the region, Chan Brothers was the first travel agency to set up a sophisticated online travel infrastructure and a call centre as part of its continuous effort to offer seamless travel experiences to its customers.

Notes to editors

About Chan Brothers Travel Pte Ltd, founded in 1965

As one of Singapore's leading travel companies, Chan Brothers Travel offers a wide plethora of online and offline travel products from the traditional package tour to DIY travel online.
The products offerings are available in multiple channels and platforms which includes web, social media, email cross link and now mobile. The Company is a strong online player in Ecommerce and stays focus and connected with the consumers thru social media, eg: Face Book, Twitters, Wordpress, you-tube and viral marketing.

With these distribution channels, we now offer instant confirmation on 100,000 hotels booking as well as our in house signature tour packages booking online.

Chan Brothers Travel is now a leader in seamless Ecommerce travel providers, built on sophisticated high tech travel infrastructure that integrate customer from first touch point to customer care centre.


About Amadeus

Amadeus
is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed more than 947 million billable travel transactions in 2011.

Amadeus has central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol "AMS.MC". For the year ended December 31, 2011 the company reported like-for-like revenues of €2, 712 million and EBITDA of €1,039 million. The Amadeus group employs around 10,000 people worldwide, with 123 nationalities represented at the central offices.
To find out more about Amadeus please visit: www.amadeus.com
To visit the Amadeus Investor Relations centre please go to: www.investors.amadeus.com

Contact details:

Edelman for Amadeus
Tan Yin Yin / Hilary Tweed
Tel: +65 6733 1110
E-mail: amadeusapac@edelman.com

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