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THAI revolutionises IT system with the Amadeus Altéa Suite, used by the majority of Star Alliance carriers

Agreement signifies the continuation of a modernisation process at THAI as it bids to deliver a seamless customer experience

New Delhi, India, July 27, 2011: Thai Airways International (THAI), one of the world's most awarded carriers, and Amadeus, a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry, today announced that THAI will revolutionise its passenger service system with the introduction of the Amadeus Altéa Customer Management Solution to manage its domestic and international reservations, inventory and departure control processes.

The contract signing was celebrated with a ceremony at the Conrad Hotel in Bangkok attended by THAI President, Piyasvasti Amranand and Amadeus President of Asia Pacific, David Brett.

Piyasvasti Amranand, President of Thai Airways International said of the partnership, "THAI will use Amadeus' advanced technology platform to drive a new standard of efficiency, profitability and seamless customer experience. THAI has made a series of moves towards becoming the leading airline in Asia and among the best worldwide. The Amadeus Altéa Suite will assist THAI in maximising our customer travel experience."

The Amadeus Altéa Customer Management Solution supports individual airline requirements in a multi-carrier community environment, particularly beneficial to airlines that are members of a global alliance and need to share availability, fares, customer and booking information with partner airlines. This enables closer integration between partner airlines, delivering improved revenues and enabling a seamless customer experience across alliance members. 

At the same time, THAI will also benefit from improved check-in processes and simplified tasks related to flight departures.

Commenting on the announcement, Rakesh Bansal, CEO, Amadeus India said "THAI and Amadeus have enjoyed a long-standing partnership over these years. We are delighted that THAI will further utilize the state-of-the-art Amadeus Altéa Suite for its passenger service system. THAI now joins many of the world's leading carriers who have already adopted the Altéa solution, which is recognised as an industry-standard for airline customer management."

David Brett, President, Amadeus Asia said, "Our advanced technology solutions will enable THAI to remain at the forefront of change and continue to innovate in an increasingly competitive market. By choosing the full Altéa suite, THAI recognises that technology is a core component that will help it realise its goals and continue to modernise passenger processes. We are proud to be working with THAI who joins over 110 airlines globally that have chosen Altéa as their advanced passenger service system."

Justin Erbacci, Vice President Information Technology at Star Alliance added, "We are delighted that THAI has selected the Amadeus Altéa Suite and will join the Star Alliance Common IT Platform. CITP is a strategic programme, focused on the effort to better serve the customer, markedly lower IT costs and significantly increase the speed of delivering new products to market. Once implemented, it enables participating member airlines to improve customer services and enhance operational capabilities."

THAI and Amadeus have enjoyed a long-standing partnership. THAI already uses the Amadeus Reservations platform and has been using the Amadeus e-Retail booking engine and Amadeus e-Merchandise calendar shopping solution for its online channel for over five years. Coupled with the full Amadeus Altéa Suite, THAI will provide a superior passenger booking experience across the entire travel process, proven to drive yield and profitability. THAI also has a global content agreement with Amadeus providing over 90,000 travel agency points of sale access to THAI's global airfare schedule.

THAI's migration to the Amadeus Altéa Customer Management Solution is expected by 2013.


Notes to editors

About THAI

Thai Airways International Public Company Limited (THAI) is the designated national carrier of the Kingdom of Thailand. Founded in 1960, THAI currently operates an average of 875 flights weekly on domestic, regional and intercontinental routes to 71 destinations in 37 countries.  In 2010, THAI carried a total of 17.5 million passengers and operated a fleet of 90 aircraft.  As of December 31, 2010 the company's total assets were 293,760 million Baht, with a paid-up capital of 2,182,771,917 shares at 10 Baht per share par value.  The Company is 51.03% owned by the Royal Thai Government through the Ministry of Finance.  THAI has 24,367 employees. THAI was one of the five founding members of the Star Alliance network, established in 1997 and the industry's largest and most comprehensive airline membership.

About Amadeus India

Amadeus is the chosen technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Amadeus operates under a transaction-based business model that offers IT solutions to virtually all players in the travel industry. 

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus India Private Limited was established in 1994 and is ISO 9001:2008 certified. Amadeus India's head office is located in New Delhi, with a wide network of 40 branch offices providing support to travel agents across the Indian sub-continent. Amadeus India offers agents access to more than 95% of scheduled airline seats as well as hotel rooms, insurance packages, car hire and other travel services worldwide. Amadeus' distribution system is preferred by travel agents in 200 cities across India including in Bangladesh, Nepal and Colombo with over 42,000 terminal installations in more than 13,000 travel agencies.

To find out more about Amadeus please visit: www.amadeus.co.in

About the Star Alliance Common IT Platform
The Star Alliance Common IT Platform (CITP) is a strategic programme, focused on the effort to better serve the customer, markedly lower IT costs and significantly increase the speed of delivering new products to market. Once implemented, it will enable participating member airlines to improve customer services and enhance operational capabilities. It is based on Amadeus' pioneering new-generation Customer Management Solution portfolio which consists of Altéa Reservation, Altéa Inventory and Altéa Departure Control solutions. The project was launched in 2005 with the following Star Alliance member airlines now participating in CITP: Adria Airways, Aegean Airlines, Austrian, ANA, Blue1, Croatia Airlines, EGPYTAIRMore information about, visit the Amadeus India website: www.amadeus.in

Contact details:

Amadeus India
Corporate Communications                
Ms. Ritu Bararia    
Tel: +91 11 30613300
Fax: +91 124 4610667    
Email:rbararia@amadeus.co.in

Six Degrees Public Relations
Neha Vij              
Tel.+ 91 9810408014
Email: nehav@sixdegreespr.co.in


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