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THAI Air signs MoU with Amadeus for Amadeus Altéa CMS


New Delhi, India, 6 October 2009
: Thai Airways International Public Company Limited, and Amadeus, the leading global technology partner for the travel and tourism industry, today announced the signing of a Memorandum of Understanding (MoU) for the airline to assess the first phase of rolling out the Amadeus Altéa Customer Management System (CMS).

Speaking on the occasion, Ankur Bhatia, Managing Director, Amadeus India, said, "THAI Air has been a long-term valued partner of Amadeus and we are delighted that they have considered upgrading their current IT system with Amadeus' industry-leading and innovative Altéa Customer Management System. The Altéa CMS demonstrates Amadeus's strong capability to serve Alliance Members and the Asian market with its dynamics. The solution is adopted by the world's leading carriers and is an industry standard in airline IT. It has the potential to help THAI in enhancing passenger service and ultimately build more customer loyalty."

Although THAI has used the Amadeus Reservations System for the past 19 years, the MoU lays out plans for the carrier to begin a thorough evaluation of the implementation of the Amadeus Altéa Ticketing, Inventory and Departure Control modules. These would replace THAI's long-standing ROYAL in-house system.

Mr. Pandit Chanapai, THAI's Executive Vice President of Human Resources (formerly Executive Vice President of Commercial Department), said that THAI's decision to sign the MOU to assess Altéa emerges from THAI's membership in and commitment to Star Alliance, whose CITP is based on Altéa. Furthermore, Altéa was chosen due to THAI's enduring partnership with Amadeus.

Altéa will help THAI to significantly reduce the ongoing costs associated with IT development and maintenance and automate processes that previously have been carried out manually – such as departure gate programming and seat planning.

"With the Indian aviation sector showing growth of 15% in the past month and a further boost in in-bound and out-bound traffic in the coming months, Amadeus' Altéa Customer Management System provides for the best IT solution for airlines to streamline their ticketing, inventory and departure control systems to match with the growing passenger movement", added Bhatia

In the event that THAI's evaluation of Amadeus Altéa is positive, the airline intends to join the Star Alliance Common IT Platform (CITP). This will allow THAI to be on the same data platform with other Star Alliance member airlines, thereby offering customers a higher and more consistent level of service across the network. Mr. Chanapai added, "THAI seeks the Altéa solution as a strategic move towards next-generation customer management systems, complete with IT capabilities made possible through IT outsourcing. This industry-leading system will enable THAI's passenger services with the latest technologies, allowing THAI to remain at the forefront of a rapidly changing airline industry where IT development and automation evolve quickly."

"Amadeus Altéa holds advantages in many areas and will further improve our customer service levels, as well as provide enhanced integration with our Star Alliance partners. As a leading airline in Asia Pacific, THAI is proud to sign this MOU for cutting-edge technologies that will enhance the travel experience of our customers', Mr. Chanapai further added.

Fifteen Star Alliance member carriers, including Lufthansa and Singapore Airlines, have chosen to adopt the full Amadeus Altéa CMS solution, together with 50 other airlines around the world.

Notes to editors

About Amadeus India
Amadeus India is the leader in technology and distribution solutions for the travel and tourism industry with a quality benchmark of being an ISO 9001:2008 company. With more than 53% market share in the Indian subcontinent, providing complete IT enabled services for the travel and tourism industry. Amadeus India is the market leader with more than 19,500 terminal installations, 7,500 agencies online in 248 cities across the region. Of the total GDS installations in the subcontinent, Amadeus is the clear market leader. Since it started operations in 1994, the company has established 35 offices including country offices in Colombo, Dhaka and Kathmandu.

More information about, visit the Amadeus India website: www.amadeus.in


About Thai Airways
Thai Airways International Public Company Limited is the national carrier of the Kingdom of Thailand. Founded in 1960, it operates domestic, regional and intercontinental flights. THAI flies to 62 destinations in 34 countries around the world. The company is 51.03% owned by the Thai Government through the Ministry of Finance. THAI is a founding member of Star Alliance and serves 61 destinations in 33 countries spanning four continents, including Europe, Asia, and the Middle East, Australasia, and the United States. With over 27,000 employees, THAI has a total of 90 aircraft in its fleet, comprised of 47 Boeing, 41 Airbus, and 2 ATR aircraft.

Contact details:

Amadeus India
Corporate Communications                
Ms. Ritu Bararia    
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Fax: +91 124 4610667    
Email: rbararia@amadeus.co.in

Virgin Atlantic
Press Office
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Six Degrees Public Relations
Supriya Gupta/ Vilsha Kapoor               
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Email: supriyag@sixdegreespr.co.in/ vilshak@sixdegreespr.co.in

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