Amadeus launches ground-breaking Hotel Store solution to expand hotel choices and deliver upfront payment of commissions to travel agencies

Amadeus and launch partner Transhotel roll out Hotel Store solution in India, allowing travel agents to access the hotel consolidator's content for 50,000+ properties via the Amadeus Selling Platform. Travel agencies receive upfront payments for commissions, thus improving profitability

New Delhi, March 30, 2010Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announced the India launch of Amadeus Hotel Store. The Store is an industry-first solution which offers travel agencies access to hotel consolidator content and delivers upfront payments for both the hotel and the travel agent.

Transhotel, a global hotelconsolidator with 15 years experience and more than 50,000 hotels in its portfolio, is Amadeus' launch partner for this solution. Travel agencies in India will be able to book Transhotel properties via Hotel Store on the Amadeus Selling Platform as easily as any other content available on the Amadeus GDS. Hotel Store will deliver upfront payment of commissions to the travel agency for Transhotel's bookings. This is a significant new development as clawing back commission has traditionally been a very time-consuming, burdensome process.

"As the global travel market enters a phase of recovery following the economic downturn, demand for hotels is growing once more, particularly in India.  Travel agents want a booking solution to facilitate upfront reservations and payment for the traveller, and quick receipt of their own commissions. Amadeus is proud to be partnering with Transhotel to address this need with the launch of Hotel Store in India. Amadeus Hotel Store is a first-of-its-kind solution that will benefit our travel agency partners by enabling them to deliver better services to their clientele and increase their productivity. And most critically, it will help to maximise their profitability, through the upfront payment of commissions." said Ankur Bhatia, Managing Director, Amadeus India.

Kartikeya Tripathi, Regional Director for Hotel Distribution, Travel Services Business Group, Amadeus Asia Pacific, said,"Amadeus Hotel Store is a unique enhancement to our range of hotel IT solutions and is the result of close consultation with our TMC and travel agency partners on their distribution needs.Transhotel has a well-balanced portfolio of independent properties and hotels in all price ranges complementing the existing Amadeus hotel content for the Asia Pacific region. This will offer more hotel options for customers of travel agencies – be they leisure or business travellers. At the same time, the ability to receive upfront payments of hotel commissions provides an attractive incentive for agents to cross-sell and market hotel bookings."

The Amadeus Hotel Store is displayed as a new tab on the Selling Platform and will be available to travel agencies at no additional cost. It shares the Personal Name Record (PNR) and is fully integrated onto Amadeus' GDS, providing a uniform flow of information to the travel agency's mid- and back-office functionalities in the Amadeus Selling Platform. The solution also enables the traveler to view his or her complete itinerary on

Amadeo Franquet, Chief Commercial Officer of Grupo Transhotel, commented, "The joint effort of two major players in the travel industry such as Amadeus and Transhotel will result in increased revenue for travel agents and improved service for their customers. We are thrilled with the launch of the Amadeus Hotel Store, making our unparalleled hotel offer available to an even greater number of travel agents."

More information about Amadeus Hotel Store can be found at and

Notes to editors

About Amadeus India

Amadeus is the chosen technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers).

Amadeus operates under a transaction-based business model that offers IT solutions to virtually all players in the travel industry. 

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus India Private Limited was established in 1994 and is ISO 9001:2008 certified. Amadeus India's head office is located in New Delhi, with a wide network of 40 branch offices providing support to travel agents across the Indian sub-continent. Amadeus India offers agents access to more than 95% of scheduled airline seats as well as hotel rooms, insurance packages, car hire and other travel services worldwide. Amadeus' distribution system is preferred by travel agents in 172 cities across India, with over 28,676 terminal installations in more than 9,050 travel agencies.

More information about, visit the Amadeus India website:

About Transhotel
Transhotel Global Travel Services Provider is one of the world's leaders in the sector, with 26 international sales offices. The company's portfolio comprises over 50,000 hotels, offered to our 75,000 Travel Agency clients located in every continent.

With 15 years' experience in hotel reservations and over 1,100 employees, Transhotel has become a reference thanks to its quality service and great product offer. Additionally, Transhotel provides transfer Services, tours and excursions in more than 110 countries.

Opting for innovation, made evident through its reservation platform, the TOR System Advanced, has positioned the company at the forefront with regard to new technologies within the Tourism sector.

Transhotel's customer service has also become one of its hallmarks. The company's Call Centre provides customer service in six languages, 24 hours a day

More information about, visit the Amadeus India website:

Contact details:

Amadeus India
Corporate Communications                
Ms. Ritu Bararia    
Tel: +91 11 30613300
Fax: +91 124 4610667

Six Degrees Public Relations
Rishabh Khandelwal/ Stuti Singh              
Tel. +91 96543 33030 /+91 97172 69625
Email: /

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