Amadeus partners with Taj Hotels Resorts and Palaces to boost bookings by up to 30% in 2009

Taj Hotels sees an increase in room bookings in 2009 despite global economic crisis, following Partnership Programme with Amadeus

New Delhi, 22 June, 2010:  Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today revealed the success of a Partnership Programme with Taj Hotels Resorts and Palaces.

The Amadeus Partnership Programme has helped Taj Hotels to generate a 30% increase in hotel bookings by travel agents within India, and a 12% increase by travel agents from five markets across Asia Pacific. This is despite the challenging operating environment in 2009, with a decline in travel as a result of the global economic crisis.

Taj recognizes that travel agencies play a critical role in the traveller's hotel selection process. With intense competition in the hospitality sector, Amadeus' Partnership Programme activities have led Taj to reach out to the wider travel agency base, highlighting the features of a diverse collection of hotels globally.

The Amadeus Partnership Programme complements hoteliers' own marketing strategies and sales efforts, allowing them to reach out to Amadeus' extensive travel agency network through educational events and special promotions that will encourage room bookings. This helps the hotel group to access new customers both domestically and internationally, showcasing the best hotel properties on offer for visitors.

Rakesh Bansal, CEO, Amadeus India, said, "Amadeus' distribution system is a crucial sales channel for hotels, but remaining top-of-mind among travel agents is the key. The Amadeus Partnership Programme is one way we are adding value for our customers, helping hotels to gain more mindshare and brand awareness among travel agents, and it also rewards travel agents by offering great promotional rates and incentives for bookings. We are thrilled to be working closely with our long-term partner Taj Hotels, and to see them achieving such great results. At the same time our travel agency partners welcome our Partnership Programme special offers, which in turn benefit their customers."

Naren Nautiyal, COO, FCm Travel Solutions India, said, The economic crisis has prompted travelers in both leisure and corporate segments to look for more competitive offers from their travel agent. The unique deals from Taj Hotels and Amadeus have come at an opportune moment and helped service providers like us to deliver a better selection of products and services to our customers. Moving forward, we will continue to promote and explore "value added" offerings to our customers using Amadeus as our preferred channel."

The Amadeus Partnership Programme is tailored to address the unique requirements, budgets, and targets of a hotel group. The programme allows participating hotels to execute activities in multiple markets, simultaneously, with minimum resource allocation and is free of charge for all hotel companies who wish to participate and increase their bookings via the Amadeus travel agent network. For more information, hoteliers may contact Amadeus at

Notes to editors

About Amadeus India

Amadeus is the chosen technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Amadeus operates under a transaction-based business model that offers IT solutions to virtually all players in the travel industry. 

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus India Private Limited was established in 1994 and is ISO 9001:2008 certified. Amadeus India's head office is located in New Delhi, with a wide network of 40 branch offices providing support to travel agents across the Indian sub-continent. Amadeus India offers agents access to more than 95% of scheduled airline seats as well as hotel rooms, insurance packages, car hire and other travel services worldwide. Amadeus' distribution system is preferred by travel agents in 172 cities across India, with over 28,676 terminal installations in more than 9,050 travel agencies.

More information about, visit the Amadeus India website:

About Taj Hotels Resorts and Palaces
Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 67 hotels in 45 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa, and the Middle East and South Africa. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Rajput palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. The Taj, a symbol of Indian hospitality, has completed the centenary of its landmark hotel, The Taj Mahal Palace and Tower, Mumbai. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.

Contact details:

Amadeus India
Corporate Communications                
Ms. Ritu Bararia    
Tel: +91 11 30613300
Fax: +91 124 4610667

Six Degrees Public Relations
Rishabh Khandelwal/ Stuti Singh              
Tel. +91 96543 33030 /+91 97172 69625
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