Amadeus first to launch "fare families", a merchandising solution for online travel agencies and online sites of travel agencies

New merchandising solution now available to help travel agents improve customer satisfaction, profit margins and supplier relationships

New Delhi, January 28, 2010 – Amadeus, a leading provider of technology and distribution solutions for the travel and tourism industry, has launched Amadeus Master Pricer Agent Fare Families. This is a new option within the Master Pricer portfolio, which enables travel agents to make it easier for their customers to compare airlines' fares and their associated conditions online. The solution permits a more transparent purchase process for the end consumer – who can clearly compare fares with the same conditions. In addition, the Amadeus Master Pricer Agent Fare Families solution improves the travel agency's ability to direct customers to their most profitable content and upsell higher fares with more flexible conditions. This helps travel agents be a more attractive distribution channel, strengthening their relationship with the airline partners.

"Launch of innovative solutions such as Master Pricer Fare Families is reflective of Amadeus' commitment to offer the latest technology solutions that serve both online travel agencies and online sites of travel agencies to increase their merchandise and upselling opportunities. Travel agencies should be able to translate similar upsell performance into a significant improvement in their supplier relationships. Such solutions offer increased revenues, improved cash flow and higher yields for our travel agency partners," said Ankur Bhatia, Managing Director, Amadeus India

Like the world-class Master Pricer shopping solution it is based on, Agent Fare Families gives results of up to 200 domestic or international fare recommendations from more than 500 airlines. However, Master Pricer Agent Fare Families goes one step further, enabling travel agencies to group together fares with similar conditions, but offered by different airlines, into categories or fare families. For instance, non-refundable fares can be grouped together in one family; fares which are refundable but with a penalty can be grouped into a different family and fully flexible fares can be displayed in a third family. And so on and so forth up to 6 categories. This can improve customer satisfaction by correctly setting the expectation about the conditions attached to certain fares.

Travel agencies decide and design how the fare families are constructed and can give more visibility to specific air content. This latest characteristic makes Master Pricer Agent Fare Families a powerful merchandising tool.

By adding upselling functionalities, Master Pricer Fare Families helps travel agencies create a similar booking environment as offered by airlines, increasing customers' choice and transparency of product features and improving the shopping experience.

Amadeus Master Pricer Fare Families is available now for online travel agencies and for travel agencies with online presence. The offline version of this solution will be made available by the end of 2010.

Notes to editors

About Amadeus India
Amadeus India is the leader in technology and distribution solutions for the travel and tourism industry with a quality benchmark of being an ISO 9001:2008 company. With more than 53% market share in the Indian subcontinent, providing complete IT enabled services for the travel and tourism industry. Amadeus India is the market leader with more than 19,500 terminal installations, 7,500 agencies online in 248 cities across the region. Of the total GDS installations in the subcontinent, Amadeus is the clear market leader. Since it started operations in 1994, the company has established 35 offices including country offices in Colombo, Dhaka and Kathmandu.

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